Welcome to the Atmosphere
TOP FAIR spoke with Nicolette Naumann, Vice President environment/Tendence.
What priorities does the atmosphere this year?
The potential of the ambience of 2016 is enormous. Around 4,300 exhibitors from over 150 Nations will present their offers in Frankfurt am Main. In breadth and depth, they depict in all consumer sectors. As an organizer, it has priority, to link this offer for the visitors, so that the orientation at best intuitively manage for us. It is us, just as important from the sum of the novelties, to derive global trend trends. We do this with a series of special areas. For the trend show, for example, has the style Office bora.herke.palmisano international developments in design, art, fashion and architecture analyzes and aggregates in four themes: all four areas show all products from atmosphere exhibitors who can look up visitors a shopping list and order directly at the event. We experience the offer also solutions. The special exhibition scores with products that have found a solution for recurring problems in the kitchen and household. With talent, a further special area outlined future-oriented trends. A clearer focus this season but on Italy. The Germans yearning country 2016 is the partner country of the ambience.
Italy is the partner country of the atmosphere in 2016. What is the overall concept behind the presentation and what activities are planned?
The concept is simple: it’s about dining, living, giving – in Frankfurt to materialize La Dolce Vita in all walks of life -. The importance is underlined by almost 400 Italian exhibitors because of their impressive performance of the partner country. The internationally renowned designer Paola Navone has this specially created a special exhibition, presented in the foyer of Hall 4.1 products, Italy also as an export nation is known for: In the also designed by the Milan Navone Café ‘ Milano Milano “also offered cuisine is a tribute to the Mediterranean way of life. The partner country presentation in Hall 8.0 is as varied as Italy: Café “Rimini Rimini” brings the industrial designer Giulio Iacchetti visitors in the holiday mood. In addition to the special exhibition and the designed cafés partner country concept includes an extensive calendar of events and a special theme day at the fair on Monday, the products and companies from the respective partner country clearly into focus of the visitors back.
This year is the issue of sustainability of major importance. Will there be 2016 additional offers in this segment?
Sustainability is a difficult term. Ecological production can be just as meant as fair trade or social working conditions. In a sense, the counterpart of an organic food certificate missing consumer goods. But that’s the point. Visitors to product-specific properties to make transparent and to highlight the benefits of sustainable value chains is the task of the ethical style guides. The claim is also to assist buyers in the compilation of an individual and sustainable shopping basket. With a clear focus in Hall 10, the newly launched guide helps you navigate under 179 listed manufacturers and the orientation to a total of six product categories. In its large bandwidth supports the ethical style guide to the one confronting this important consumer issue, on the other hand the consciousness that also partially sustainable products have a positive effect on the overall balance. With an optimized production that is feasible even for traditional manufactured goods.