The inaugural conference of the WWDC 2016 went by fairly common terms, without presentations of hardware and improvements in all the operating systems by Apple, but when it came to an end all repaired in that There was not a single mention to the possible arrival of iMessage to other operating systems, and some media quickly got in touch with the managers of the company.

Apple has spoken

As we said, some media got in touch with Apple to know the status of this expansion of iMessage to other systems or simply to confirm if it was an unfounded rumor. The official response did not wait and come across Walt Mossberg, executive editor and columnist on The Verge.

According to the information provided to Mossberg by an officer of Apple, the Cupertino are quite clear that iMessage not abandon iOS to explore other platforms, at least not to short or medium term. These reasons include the benefits that Apple will reports the exclusivity of the tool and do not need to expand its user base.

According to data provided by the Apple Executive, iMessage currently boasts 1,000 million users the length and width of the world, not only with regard to users of iPhone but also to those that use iPad or computers of the company. With the database of users, Apple has a sufficiently large testing ground for future developments in IA that the company is carrying out.

On the other hand, Apple thinks that the exclusivity of iMessage benefits them. That its messaging service is still only present in its own operating system is something that is attractive, and a reason why many users are betting on its products and that helps its global sales every year.

As we can see, Apple seems to have pretty clear iMessage won’t leave Mac OS or iOS in a long time, and that we could see progress in IA within your messaging service. Apparently, and without that there is an explicit official confirmation, it seems that a more advanced AI could reach iMessage within a time, now that we already have bots among us.

By the side of manufacturers of smartphones, the fight is between Samsung and Apple. Both have their own systems and have been expanding it gradually by different countries, although the presence is still limited. And while Samsung Pay is now available in Spain, Apple Pay is expected for the last quarter of the year, for contacts that have already established for your arrival, as recorded today Expansion.

The payments business, traditionally occupied by banks, is a very interesting business for any company. To the end user a new option for payment are only advantages, still the Bank or trade who pays the due Commission who puts the means of payment. Thus, Orange and Vodafone already put at the disposal of its clients its way of payment and different companies offer us stickers or wearables that pay easily.

Negotiations with banks in March

And with Samsung Pay in operation since June in Spain, Apple is already in full negotiations to get Apple Pay to Spain in the coming months, probably in the last quarter of the year. Californians would be in contact with banks and issuers of cards such as Visa, Mastercard or American Express, for customers can enter their cards on Apple Pay.

Apple would have chosen Spain for one simple reason, the high penetration of compatible dataphones in shops. 70% of those installed in the country already support NFC payments, by 20% penetration in France or Germany. This fact coupled with the large presence of smartphones in Spain, makes it an ideal market for any company that wants to offer NFC payments.

Therefore, he will now play wait for Apple us more details about dates (you might in the long-awaited presentation of 7 iPhones in September) to the owners of iPhones 6, 6S or is and Apple Watch can at last gesture of paying with their devices in Spanish shops.

I mean, the dispute became a topic of the Supreme Court in the hands of Samsung, which resorted to this institution that there should be a review of the sentence stating that the manufacturer was infringing a patent. Now, after a few months, American Justice determines that this prolonged matter is not question of this institution.

With the fights elsewhere

It will not be the longest legal battle in history, but in relation to the mobile market is undoubtedly the most long-lasting (and noisy) and the more entertaining. In fact other as Creative’s numerous manufacturers or the Acacia Group to HTC passed completely unnoticed despite affect many companies and be something very in retrospect (in the case of the first).

This suggests that since the authorities legal Americans see that the matter has yet to time

Has had enough of this historic fight American justice? That do not know, but at least now have taken the determination to take this responsibility to the Supreme Court and leave it again within the scope of the Court of first instance. A gesture that in fact suggests that since the authorities legal Americans see that the matter has yet to time.

But, until when are we going to have soap opera?

It seems that none of the parties is willing to cede. If we review some episodes of this technological judicial saga there is an all claims, judgments, fines and appeals to history chain events from 2011:

• In August 2011 Apple manages to block the sale of Samsung Galaxy Tab 10.1 in Australia by issue of patent.
• In 2014 Samsung touch you pay a fine of $ 99 million to Apple for infringing a patent and another 20 million for infringing three of mixed way.
• The last months they have been especially hectic: in September of 2015 Apple back to a win in relation to patents, in December both companies sign an agreement on the amount to be paid by Samsung (already with the omen of an appeal by the Koreans) and in 2016 we have been a victory for Apple and one for Samsung.

View part of the history and the relocation of this historical war today, surely we will continue seeing more battles in the courts of the United States and to judge Koh still leaves many fronts that deal between claims, penalties and appeals. In the last episode it was Samsung who came out winner, how much take to see a response from Apple and more work for the Court of first instance?

Have you entered Apple reason finally? We know that in Cupertino do not give your arm to twist easily, but there are few criticisms have been received for 16 GB, and is not for less – especially after the arrival of the iPhone 6s with Live Photos and videos 4K. At the moment a rumor is unconfirmed, but we hope to end up becoming reality.

The director of IHS Technology, Kevin Wang, market studies ensures that the basic model of the iPhone 7 will feature 32 GB storage and 2 GB of RAM. The 64 GB model already had appeared the duckling in previous leaks, specifically the packaging, but the 32 GB version is new.

Apple and 16 GB, the history of an obsession

Apple made the leap to the trio 16/32/64 GB iPhone 4s and maintained it until the iPhone 5s. A year later came the iPhone 6 and then it happened the inexplicable. The company decided to increase the capacity of the manzanofono, but only at the top – for ‘poor’ crumbs.

The line-up of the iPhone 6 and 6 Plus iPhone offered the same basic model of 16 GB and directly jumping to 64 and 128 GB. What happened with the 32 GB? The move of Apple caters for a single reason: the benefits.

This storage offer remained with the 6s iPhone and the iPhone, the latest model, that markup for storage is greater. Apple, moving from the basic model of 16 GB to 64 GB costs only $10, but leaves the customer for $100. No doubt a windfall.

A ray of hope

When we had an iPhone 4, 16 GB were more than sufficient to store photos, videos and applications as if there were a tomorrow, but today don’t take to much. In addition, iPhone 6s record videos in 4K and features Live Photos, two features that devour the memory in a twinkling of an eye.

In September we will leave doubts, but the end of the 16 GB iPhone is inevitable. If finally upheld, 7 iPhone could be available in variants of 32, 64 and 128 GB. Sounds even better and all.

Personally, I don’t believe a rumor until I have not seen it repeated a few times and it is backed by more than one single analyst, but as a user of an iPhone 16 GB 6, this time I want to believe.

And Apple? Apple have a close relationship with mobile operators around the world, that is associated to reach more users of their devices or to offer bonds of data through its Apple SIM. And it seems that this strong relationship will remain intact, as the last words of Tim Cook on the possibility of someday Apple jump have been very clear.

The last time that we talked about that Apple might want to get into the business of the operators was in August 2015. Business Insider was the means by which said that in Cupertino were engaging conversations with operators both United States and Europe for create your own MVNO, something that Apple came out to deny quickly.

And almost a year later the CEO of the company He has returned to deny that there are plans to take that step:

Our experience does not reach the network. We have worked with AT & T in the United States, with O2 in United Kingdom as well as with T-Mobile and Orange, and expand as we will learn more. But usually, Apple does what Apple likes to make are things that we can do globally.

We don’t have networks. We will do things in the way of the e-SIMs but in general, I like the things that make the operators.

It seems clear that what has meant in this statement Tim Cook is getting to compete with operators is not an easy task and that they prefer to learn from them and achieve agreements that get into a fight that theirs is not. Really It would be very difficult that they could count on a global operator (even virtual by the regulation of each country) so it seems that Apple will follow their own.

United States has always been the great bastion of Apple in terms of sales, getting close to 40% market share and being the clear winner over its major global competitor, Samsung. For a long time United States was the country where he lived more iPhone users but now China has managed to give the situation a turnaround, standing in first place.

131 million users

It is not surprising, talking about China, that Apple have not needed there approaching dues that has always enjoyed in the United States. We talk about 320 million Americans compared to 1400 million for Chinese inhabitants, this difference in population has made that to Apple it suffice you only 16.8% of the share market to overcome his homeland.

100 million iPhone users that are calculated are active in the United States have been overcome, according to the latest figures received by the Ministry of industry and information technology, Chinese, by the 131 million iPhone users who are currently in the Asian country.

More iPhone and greater market share, is what means China now for Apple

Not only talk about that in China there are more iPhone users than any other country on the planet, but that has also become in another region in which Apple dominates the market. Just take a look at the graph with different quotas to see Apple on head, with its 16.8 percent of the market, followed by Samsung that does not reach 16%.

These figures show that the interest of Apple to enter the country of the rising sun was more than justified, and that it is precisely China who can return to Apple to growth figures constant, lost after the last presentation in which, for the first time since long, Apple ceased to grow.

Next stop: India

Now that the Chinese strategy of Apple is proving to be functional and beneficial to the coffers of Tim Cook, another country lose sleep to Apple executives. India, with the second largest population on the planet, is now in the crosshairs of Apple who right now has a delegation in the country in the form of courtesy visit to strengthen relations with the country of the Ganges.

Let’s not forget that Apple has had already several clashes with India in terms of its policy of marketing of devices, exemplified in the last rejection by the Indian Government to the marketing of refurbished iPhone, showing concerns about the impact on recycling electronic products which is already a problem for the oriental country.

If China has 1400 million inhabitants, India continues to lag behind with nearly 1300 million, so it can become the next big field of growth for Tim Cook and his company. Why more than enough so that they are spending on Apple all the effort that is required to get open gap in the country and keep winning users.

So, as is. Trolls from patent and trademark wit is such that sometimes even manage to get away with it. That is exactly what has happened with iPhone.VC, a company that registered the IPHONE brand in China in 2007, just the same year of the launch of the famous Apple smartphone. Although it does not seem clear who did it first.

If you’re not famous…

The fact is that Apple, when it registered its brand in China in 2012, you already filed a lawsuit to try to have the rights of exploitation of the same, claiming that its product was internationally known. The Chinese courts filed the demand at first, back in 2013, but now everything has been resolved.

And not just Apple-friendly way. The judge has rejected the demand for Apple to the having failed to show that the iPhone would be enough known in China 2007, year that manufacturer of purses and other belongings also registered the mark in your country. And if the mark is not famous in China, not it can be shown that you acted in bad faith.

So, It’s up to Apple share the brand iPhone in China, Although Tim Cook boys are the only ones who use it written this way, starting with the first lowercase and followed by the capital letter P. Portfolios continue to be marketed with the name completely in capitals and Apple will have no choice but to tough it out.

Except, obviously, that come a time in which dare to do with manufacturer of portfolios by buying the company. Although we do not see Apple wanting to enter into the marketing of portfolios or acting in such a way in order to delete the second IPHONE brand for the Chinese market. But is less, curious.

The last movement of the company aims precisely there, to the business world. Apple has reached an agreement with SAP, Developer of one of the most powerful business tools of the time, to make these tools available in iOS. Both the iPhone with iPad, as well as its Pro version, give a giant jump to compete with Microsoft, another manufacturer that has put the eye in the company.

A step in a path already initiated

As we said, Apple has already made moves in the business field. It was the year 2014, for example, when the company signed an agreement with IBM and they formed an Alliance to bring more and more corporate applications to the smartphone. Specifically to the iPhone, although IBM pledged to sell Apple terminals with software that was born of that agreement.

Today Apple signs with SAP for that the German company develop applications using Swift, the native programming language for iOS which Apple introduced a couple of editions of his WWDC, its annual Developers Conference. Thus, SAP will further expand their market and Apple wins a powerful ally to reinforce its presence in the business world.

The agreement signed between Apple and SAP is also born a commitment, the of launch a new platform Hana Cloud Platform software development kit, the cloud services of SAP, which will be exclusive to iOS, which will allow developers from around the world to launch business solutions for the iPhone and iPad using technology from both companies.

With an eye on Microsoft

Despite the fact that Google has managed that the tentacles of Android reach all corners of the world, the main competitor of Apple in the business world is Microsoft, because BlackBerry seems to be declining presence in hardware to devote himself only to offer services of local mode based on its cloud platform. Interestingly, hosted in Azure, Microsoft-owned.

With almost lost home users market, Microsoft dropped on several occasions that he wants to continue taking 10 Windows Mobile to the business world, where its strong presence with personal computers and services gives you advantage. There it is where can Apple do real harm, getting to strengthen its commitment in the hard core of the business, SAP customers.

Does not escape us not a curiosity, which perhaps does not reach or anecdote. SAP is one of the top competitors of Oracle, if not the main, and Oracle is the current owner of Java, platform Android uses your kernel since its early versions and is starting to be replaced already by OpenJDK. Again, divergent paths for two rivals of height, Apple and Google.

These models have the same guarantees as the new and some customers seek them specifically because they allow them to be with an iPhone at a lower price without, for example, having to go to older models. Now the India seems to have become a stone in the shoe of Apple with reason, precisely, the iPhone reconditioned.

Mission: increase share in India

India, more specifically its Minister of environment, It has rejected the Apple plan to market iPhone reconditioned in your country. This is not a further novelty as already last year Apple completed a similar request was also rejected. The insistence, and some statements, allow us however situate ourselves in the root of the problem.

Apple has only 2% of the share of smartphones from a country that has to its credit with almost 18% of the world’s population. It is, therefore, a country hardly ignorable by the company headed by Tim Cook that he thought at the time that market iPhone reconditioned in India It would help sell them to lower price and, thus, increase your sales and thus its share.

India and e-waste

The reason argued at the time by the Minister of the environment of India is the repeated now: the problem of the country with e-waste. More than 1300 million inhabitants, and one of the world’s largest manufacturing technological nuclei, produce many residues are already almost ungovernable by the country.

Figures we collect behind the fear of Indian Environment Minister as in India imports of waste from other countries receive due to its large center storage and recycling located in Delhi. In 2014 already 55,000 tons of annual waste stored there and is expected to next year the figure increased to 95,000 tons per year.

If we take into account that such waste electronic, mostly generated by personal computers and smartphones, is recycled only about 2% of the total, it is justified that the Minister does not want to contribute to further exacerbate the problem because the arrival of products with a short life cycle, as the refurbished iPhone, it would also force a higher renewal cycle.

This fear, increased also by campaigns of competition which wants to avoid at all costs the growth of Apple in the country have led, once again, to the Apple application is refused arguing the same grounds as in 2015. The marketing of iPhone reconditioned in the India will have to be rejected or wait.

Apple seek alternatives

They are not good news for Apple, as the late presentation of figures showed that the iPhone market is fairly stagnant at the moment, forcing Apple to increase sales by expanding into regions in which historically has had no sales. Either by failure in campaigns or bans local, as it was the case with its entry into China.

The pinch in sales that Apple would be getting a good share in India is sufficiently high as to which Apple continue working on other alternatives, every time that the application there sell reconditioned iPhone is systematically rejected. Meanwhile, the Indian smartphone market continues growing and local manufacturers, or already living in the region, continue to be stronger.

Thus, it is easy to foresee that the first fiscal quarter of each year Apple will have the sales figures more powerful every year, followed usually by the of a second quarter that still picks up the shock wave. Curiously, the quarter of fewer sales of iPhone is the third then in the fourth, before the imminent exit of the new model, prices are reduced.

The iPhone through the years

Recently, after the presentation of the figures for the first quarter of Apple, Engadget partners wondered if the iPhone had peaked. Not by sales in the first quarter, somewhat higher but not in excess compared with sales from the same quarter of the previous year. It was by the forecast of a decline for the second quarter.

Apple did not give clear arguments that should give an explanation about that future decline, but quickly becoming that of Cupertino had slowed the pace of manufacturing of their phones to a fall in demand. Apple already put the patch until it produced wound that as they themselves predicted, there has been.

Sales for the quarter iPhone
Create column charts

As we can see in the graph above, the behavior of Apple has always been upward by comparing the quarters of each year. The first quarters of 2012 and 2015 represented the largest peak growth of a company that has sales of its phones by tens of millions, but in the last quarter has been decreasing.

Or fall, as we want to call it. Perhaps for this reason the new iPhone was developed, to try to win back customers who had changed their brand to the growth of the iPhone 6 screen, or perhaps to force renewal those who even older models endured. IPhone sales will be reflected in the third quarter so, for now, there is fall.

The need for renewal of the iPhone

While other manufacturers still playing to do tastings to try to reach the top, there is no doubt that both Samsung and Apple enjoy a status of “mature product” When we talk about smartphones. Nobody will now discover the benefits of the iPhone and that is perhaps his biggest problem.

Few days ago, some analysts spoke of the best thing Apple could do was jump 7s iPhone need an iPhone 8 which introduced notable improvements both in design and in the interior of the terminal. The bet “continuist” line s, analysts said, It would be insufficient given the next fall in the company’s sales.

Fall is here and wonder if maybe they were right in their assessment. The jump to the iPhone 6 was aggressive, especially with regard to the evolution of size, coming from an iPhone 5s 4.3 inch and not jumping to the 4.7 but introducing the Model Plus, 5.5. This year, with a good enough 6 iPhone, the 6s did not sell as expected in its second quarter.

Maybe Apple will already need a salutary lesson Although the reasons may be both inside and outside your own iPhone, referring to it as hardware. iOS has been several versions certainly unstable, introducing errors that until now were unknown to Apple, and the competition has been based on good batteries.

While some generations ago, If you wanted a terminal guarantees you had to go to Apple, some time ago that in Android high ranges are one viable alternative. The own Samsung, for example, now dedicates to alternate the throne of the best smartphone of the year with Apple. Each with its launch in six months.

So perhaps this decrease in sales, refuted the ever more fierce local competition, partly because of the fall of Apple in China a warning that something has to change within Apple and that not everything may be evolving in numbers and introduce new colorations. The iPhone will need a renewal, and begins to be urgent.